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What Every Startup Should Know About Trademark

by Erica Farmer
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Copyrights by William D King

Know Your Rights

The two most common forms of intellectual property protection are trademarks and copyrights. A trademark is a word, name, symbol, or device that is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A copyright is a property right in an original work of authorship fixed in any tangible medium of expression.


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As technology has advanced, so have these forms of intellectual property law. In order for entrepreneurs to avoid legal disputes regarding their business’s name or logo, it’s important for startups to understand exactly what they can use their trademarks and copyrights for, as well as how they can go about protecting themselves when appropriate.

The Basics

Before a startup begins operating, it should conduct a trademark search. This will protect both you and your business if another company claims rights to your mark due to existing trademark rights in third-party goods and services. For example, if your startup’s name is “Computer Fix-it” and you find someone has a registered service mark for the same or similar name in computer repair services, it may be best to pick another name.

Keeping Trade Secret Under Wraps

Because of their highly competitive nature, many businesses choose not to advertise that they’re using trade secrets because these secrets give them a market advantage. Some examples of trade secret information may include customer lists; formulas for beverages, paints, or other products; and manufacturing processes that competitors don’t know about.  As per William D King, businesses must take all reasonable steps to maintain this secrecy, such as by requiring employees to sign non-disclosure agreements and restricting access to areas where confidential information is stored or discussed.

Legal Protection for Logos

Trademark law protects words, names, or symbols that identify the source of a product or service. Trademarks can be used to prevent others from using confusingly similar marks on related goods and services, which means entrepreneurs’ original logos, may be protected under trademark laws if someone else tries to copy them. If you want to make sure your logo is protected by intellectual property rights (IPR), consider drawing up copyright – this will help you establish ownership. For example, when Andy Warhol designed the well-known Campbell’s soup cans label artwork; he applied for both trademarks and copyrights to protect his work. Copyrighted works are automatically covered by legal protection without any need for formal registration with the government.


Copyright laws protect the expression of ideas, rather than the actual ideas themselves. Because it’s difficult to prove that someone has stolen an idea without seeing a rough draft of the work in question, many entrepreneurs choose to register their original statements with the government for protection against potential legal disputes. Copyrighted works are automatically covered by IPR laws without formal registration with the U.S. Copyright Office. However, registration offers several benefits including available statutory damages and attorney’s fees if you eventually go to court over your claim. For information about copyrights and other forms of intellectual property law visit The United States Patent and Trademark Office.

ICANN Registration

International Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has been designated by the U.S. Department of Commerce as the global authority responsible for administering Internet Assigned Numbers Authority (IANA) functions and IP address management. ICANN also oversees domain name system (DNS) policies and manages the registry database for all generic top-level domains (.com, .org, .edu, etc.) and country-code top-level domains (the US for the United States, AU for Australia, etc.).

After your business is up and running you’ll need to protect its identity on the web just like any other physical location would require a street sign. If you plan to use a unique logo or phrase to identify your website online it’s important to establish ownership in case someone tries misappropriating it. With your business name and logo registered, you can easily file a complaint with the ICANN if someone else tries to use it as their online identity.

The Right to Publicity

Many U.S. states have laws that protect individuals’ rights to their own images, voices, and other personal attributes. These state-based right-to-publicity laws prohibit the unapproved use of an individual’s: image; name; signature; or distinctive characteristics (such as voice). Entrepreneurs should be aware that even though these right-to-publicity laws vary from state to state, they could pose legal problems for entrepreneurs who use another person’s name, voice, or likeness without permission in advertisements or other promotions.

Protected innovation regulation incorporates licenses, brand names, copyrights, and proprietary advantages and is a significant thought for any new business. This article will address brand names and copyrights, yet the law office of TraskBritt can help with any licensed innovation regulation requirements.


In contrast to patent regulations, in the US, the law conveys quick copyright and brand name freedoms once your brand name is utilized in relationship with items or administrations and your unique substance is recorded or recorded. In any case, petitioning for brand name enrollment, copyright enlistment, or both might be really smart for your startup relying upon your singular circumstance.

Brand names and copyrights offer various assurances. To have a superior comprehension of what steps to take to safeguard your startup’s innovation, continue to peruse.

Having fundamental information on protected innovation regulation is urgent to expand the worth of your business. You should start pondering the protected innovation during the beginning phases of your startup improvement to assist with building a more grounded and more important organization. Fostering a licensed innovation technique will assist you with building a strong establishment for your business to develop. A decent initial step is figuring out what resources you own that might be qualified for copyright or brand name security.


Protecting the business name, logo and brand are essential for any online business. There are several legal protections entrepreneurs can use to ensure their identity is protected under intellectual property laws. According to William D King if you want to make sure your logo or personal brand doesn’t land on any ‘do not use’ lists it’s best to consult an attorney before you start sharing information online, especially if it’s considered personal information, to begin with.


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