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What Are The Three Types of Digital Media?

by Erica Farmer
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3 Types Of Digital Media You Should Know About

The digital world is rapidly growing like anything. One can see the benefits of digital media in the business. Running a business without integrating digital media is like sowing barren land. Yes, it’s true. Without investing in digital media, you won’t be able to generate sales leads, engagements to your website, and other relevant things to running your business. One thing is clear, no digital media means failed business. There are many digital media platforms available for you to expand your business. Are you curious to know about these media platforms? Read on below.

 

Related To This: 20 Step Social Media Marketing Strategy For Businesses In 2021

 

At a Glance: 3 Types Of Digital Media

Indeed, digital media is one of the best platforms to help you scale your business in the market. Still, you need to choose a platform that can work for you and your business. So, we’re going to talk about the three types of digital media below. Let’s have a look.

 

  1. Paid media
  2. Owned media
  3. Earned media



These are the three types of digital media. Let’s talk about them one by one in detail.

1.     Paid Media

Paid media is the most renowned form of digital marketing. Here marketers get their content published on different media platforms such as display ads, an online business magazine, search engine ads, social media ads, podcast ads, search engine ads, video ads, print ads, radio ads, etc. These platforms are quite powerful in making businesses successful and thriving in the market.

 

Here you will have to pay a certain amount to get your content published or appear in front of people. Indeed, paid media allows you to reach a large-scale audience in real-time. Let’s take an example: if you don’t rank on the first page of Google for an important keyword, you can buy AdWord ads for the same keyword. The goal of paid media is to fetch you a large audience for your brand. If you want to integrate paid media into your business make sure to go with social media. It is the best-paid media platform getting you the best results in less time.

2.   Owned Media

The second form of digital media is owned media. Basically, owned media means brands businesses own and control. It simply means that your company controls the respective accounts via which they publish their content about products and services. Unlike paid media, you do not need to pay others money to help you scale your business. All you need is a trained and dedicated team of employees who can help you run business operations.

Furthermore, owned media is all about promoting your goods on your social media accounts rather than using any paid advertisement platform. Since it’s your own media, you should focus on creating high-quality content to capture the attention of people towards your brand. The fact is that owned media boosts customer trust and guarantees leads and high engagement.

 

Some examples of owned media include social media, email marketing, the company’s website, and blogs.  Through these platforms, a company can grow its business at a rapid speed. But make sure you have trained and dedicated employees handling your social media accounts. The more engagement of people you have on social media accounts, the higher your business will grow.

3.   Earned Media

Last but not least media type is earned media. This type of media is basically referred to as ‘online word mouth.’ Earned media includes SEO rankings, social media mentions, and content picked by the third party. Other common examples of earned media include Google reviews, social media, free media publicity, search engine optimization (SEO), and word-of-mouth marketing as well. Earned media is basically generated by the customers through reviews, word-of-mouth, and testimonials. Moreover, this is one of the best forms of endorsement a business can have.

 

In fact, earned media will expand your brand reach, boost your brand credibility, and ultimately enhance brand awareness in the market. As a brand, you need trust and loyalty from earned media to get sales, leads, and relevant references for your business. Word of mouth is the key factor in driving sales leads in earned media.

Let Digital Media Do Wonders For Your Business

Digital media is quite beneficial for your business if you implement them in your business strategy. Every type of digital media has its own advantages and disadvantages but we ensure that using any of the platforms will surely bring glory to your business. If you haven’t used any digital media before, it’s time to embrace them to bring more awareness, business growth, and sales to your business. But don’t think about using any single platform, rather, you need to use all three platforms to get good results. Once you’re done with implementing the digital media platform in your business, you’ll have to check the outcomes and analyze which platform worked well for you.

 

In case you want any advice regarding these platforms, feel free to get in touch with us. We’re here to assist you.

 

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