With the rise of smartphone culture, customers now have constant access to information on goods, services, entertainment, and other topics. And they need this information now. According to recent research, buyers have an online attention span of just 8 seconds. Businesses will lose clients in an oversaturated digital environment if they cannot engage with them fast.
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Using QR Codes in digital marketing campaigns provides information in a single scan and helps measure the ROI of conceptual campaigns.
QR codes allow digital marketers to gather user feedback and data to offer location-based products.
Marketers may build tailored and engaging promotional events. There are no geographical restrictions to the spread and availability of information.
Marketers may deliver more information to their clients using dynamic QR Codes and regularly change campaigns depending on the results obtained. They can create a QR code (criar QR code) to monitor the number of scans and set marketing efficacy in real-time.
It also allows marketers to retarget clients and build customized campaigns for prospective purchasers.
Let’s look at the top six digital marketing tactics that make the greatest use of QR Codes.
The top six digital marketing methods for QR codes
- Use QR Codes in digital marketing efforts for app downloads.
Apps are a strong marketing tool for companies because smart devices are everywhere. Apps require downloads to be effective. This may be done using ASO and SEO.
Customers may download apps using QR Codes from websites or offline marketing materials. Imagine a company gives promotional things during an event—a QR Code link may give app users exclusive benefits. Businesses may reward consumers and boost app usage this way.
Dynamic QR Codes let companies engage clients with app downloads on any platform or device. iOS users are sent to the App Store, while Android users are sent to the Play Store with the same QR Code.
- Leverage QR Codes to run multilingual digital campaigns
Multilingual QR Codes help reach customers from different nationalities and languages. Multilingual QR Codes might be on ads, ebooks, websites, or digital billboards. Customers may scan them for language-specific information.
Choose a multilingual QR Code and map it to all your target audience’s languages. Users that scan the QR Code are led to a landing page in their phone’s language. When clients scan the QR Code, it detects the mobile’s chosen language and redirects to that website.
- Email marketing digitalization
Adding QR Codes to emails increases email engagement by connecting desktop and mobile experiences. Most marketers know email’s client attraction and retention advantages.
- QR Codes for discount coupons
Generate a QR code (gerar QR code) in emails that you may use to reward clients with discounts. Retailers and e-commerce sites may send tailored emails containing QR Code discount coupons to encourage consumers to keep buying.
- QR Codes for signature
QR Codes may be used in your digital signature, allowing subscribers to store your contact information straight on their smartphone. These are usually referred to as vCard QR Codes.
- Entry tickets with QR codes
By adding QR Codes to the event invite email signature or ticket confirmation emails, consumers may easily enter the event by just showing the QR Code. Event organizers can easily track attendees.
- QR Codes provide Augmented Reality experiences on e-commerce platforms.
Brands may build an engaging mobile experience with AR QR Codes. Fashion e-commerce and beauty goods websites add QR Codes next to their items to give Augmented Reality experiences using the native camera app. It enables customers to see a product before buying or putting it on.
AR Codes on catalogs have been used by furniture shops such as IKEA. Customers may scan and see how different types of furniture might appear in their house in terms of the color, arrangement, and setting before deciding to buy.
- Use QR codes to estimate the effect of influencer marketing on offline sales.
Influencers may include QR Code discounts for their followers in their social media postings. Customers must show these QR Codes at the checkout of the respective stores to get the promotion. Monitoring scans may help managers in determining the performance of influencer-led initiatives.
- QR Code digital retargeting
According to a CMO study, 25% of consumers like retargeted advertisements since it reminds them of previous goods and services. Brands should retarget QR Code scanners since they have purchasing intent.
Google and Facebook are retargeting using QR Codes
Scannable QR Codes connect customers to remarketing lists. When people search for a similar phrase or browse Facebook, they’ll see ads for brands and companies.
Scanning a QR Code on product packaging makes a consumer a prospective buyer. Brands may continue up-selling and cross-selling.
Retargeting makes sense when a lead scans a lead magnet’s QR Code but doesn’t convert. Inactive leads might be targeted to enter the sales funnel.
Top companies’ QR Code digital marketing campaigns
Digital marketing strategies are increasingly using QR Codes. CPG companies improve consumer experience using QR Codes and NFC tags.
Nike and Adidas use QR Code marketing. Brands boost their digital marketing with Youtube and TV ads. They’ve combined digital experiences to generate impulsive purchasing.
Burger King’s video advertising used QR Codes for free Whoppers. Customers may order free food by scanning a floatable QR Code using the Burger King app.
Digital marketers have converted clients on different platforms using QR Codes. NBCU inserted shoppable QR Code advertising on TV programs so viewers could purchase things online.
QR Codes are infinite in digital marketing. QR Codes will help digital marketers engage consumers and boost marketing ROI.