Post-digital is the future
It is also important to note that when every company invests in digital technologies, and every company is digital by default, then being digital will become a given rather than a differentiating factor. How does the term post-digital apply?
Your organization will have to do more to set itself apart as the digital field evens out.
How does the term post-digital apply to tech trends?
Over the next few decades, the digital will become commonplace rather than something exciting and novel.
Five modern technological trends are laying the foundation for a post-digital era, according to Accenture. Here are some of them:
- Introducing Darq Power. There are several types of technology involved here, including distributed ledgers (DLT), artificial intelligence (AI), and extended reality (XR). Business leaders will be able to build intelligent and highly customized experiences for their customers, domestic partners, and staff as a result of these technologies, according to Accenture.
- Getting to know me: This means delivering a personalized experience based on an understanding of the customer –
- Worker + Human. People are already working in new ways using technology-driven capabilities, blending them with their existing skills and experiences. The company’s technology strategy must also adapt to support the realities of digitally enhanced working
- Ensure my safety by securing us. Business partners and companies need to work together on security to deliver the best products, services, and experiences.
- Experiences are becoming more customized and on-demand thanks to technology. Businesses must seize opportunities when they arise to thrive.
Preparing your business for a post-digital world
Consider these ideas:
- Read this to understand what the term “post-digital” means
- As the digital playing field will eventually even out, you need to think of how you can heighten your competitive edge.
- Today’s post-digital era is defined by the cloud. Not least because it facilitates the evolution of the enterprise and the incorporation of new technology without disrupting the day-to-day operations of the organization. It makes a lot of sense to invest in the cloud now if you have not yet done that.
- Furthermore, you will need to master social, mobile, and analytics to be prepared for what lies ahead.
To maximize the return from digital investments, companies should help complete their digital transformations as quickly as possible, and according to Accenture. A strategic eye is also turned toward the future.
Some critical thoughts about the post-digital
I’ve always been somewhat skeptical of the concept of the post-digital industry.
My deflationary proposal would tell you post-digital means avoiding solutionism, determinism, and epochal thinking that characterized the digital in the 1980s-2000s. If we can harness the logic of this new world, then it will solve all our problems. In the age when ‘tech-lash’ has become mainstream and media tech-critique is prevalent, I believe that this comment misses the mark slightly. The issue has been problematicatised in a way that is undoubtedly desirable, but these framing also retain aspects of determinism and epochal, that is, ‘big tech’ is too powerful in the new ‘world’.
Responses appreciated) that either utopian or dystopian frameworks should not determine our theorizing. Although something like this seems difficult to purge from our methodological and theoretical repertoires, I think we can retain these social attitudes as an important subject of social science inquiry. Given the inherent difficulty of discussing these issues without using digital terminology, I am concerned that the post-digital’s impulse to move beyond ‘shock of the new’ may leave it with less depth to the sociology and political economy of tech lash.
A time when our fascination with digital information systems and media gadgets has become “historical”, or disenchantment with the current state of digital information technology and media. When we use the dictionary definition of ‘disenchantment’ (“a feeling of disappointment or disillusionment about someone or something you previously admired or respected”), then it describes this latest round of protests nicely.
As a sociological point of reference, however, we see no disenchantment with digital technology; rather, we see an increase in the powers that digital technology has over our lives: from social platforms ‘hacking the lizard brain’ to algorithms quietly orchestrating coups.
In her article, however, Cramer makes one point that I find very valuable: “The term “post-digital” in its simplest sense means that media, arts, and design have become messy as a result of digitization”.
Despite his rejection of a periodizing logic, it contributes to an understanding of the post-digital as an object.
It follows that platforms literature tends to be post-digital in nature.
In this way, the platform invites us to trace connections between different systems and social scales.
It is useful to understand how we might think of the post-digital as a methodological approach and orientation, as opposed to a social theory in the strict sense, using the analogy to realism and antirealism. Decentering technology in social explanation without abandoning it,
As I have attempted to articulate in the past. This is something that Digital Sociology, Digital Anthropology, and Digital Geography share, even if they may seem to have some minor differences in terminology. In the same way, platform studies are also important.
Today, we hear a great deal about “post-digital.” AdAge writes, “Post-Digital Era Brings Characteristics of Web to the Real World.” And Deloitte wonders, “…we have definitely entered the post-digital era. “Marketing professionals. Analysts of finance. Experts. Each is immersed in the rhetoric of the post-digital age. Every single thing is already digital as if digital is everything. Despite what some say, digital technology is in its infancy.
The overall truth is that while digital is everything, it is not everything. Without a doubt, communal living – a desire to share, connect, and commune – is alive and well. All the social networks connect with the real world, whether it’s Facebook, Twitter, Tumbler, Foursquare, Interest, or LinkedIn.
How does the term post-digital apply?
Facebook, which has 140 billion photos, is 10,000 times larger than the Library of Congress. There are so many of them. Using our digital knowledge to apply it to the physical world is truly remarkable. They live there because people live there.
We are now experiencing the real-world exponential benefits of digital – which I call “Digital Exponential”. Social media propelled the Arab Spring – an exponential effect that had very real-world consequences.
Many of the top digital brands have brick-and-mortar locations as well. Google reportedly helped pave the way for Amazon to open a physical store in Ireland. The proliferation of eBay stores is enabling sellers to cope with the realities of online shopping.
Technology and Lifestyle
Live online and live offline used to be the talk of the town.
As much as the advertising was a commercial event, the discounted its communal nature. Consequently, they did not maximize the potential of digital.