There would hardly be anyone who can deny the fact that they have been fond of candies, we all have been through that phase where candies were the most precious commodity for us. Candies include all sorts of treats like chocolates, chewy bites, lollipops, or any of the saccharine treats one could think of. These have played a great role in making our childhood memorable and colorful. Not just childhood but in adulthood too many use a candy bar to cheer up their loved ones or satisfy their sweet tooth. In these times when there is much emphasis on healthy eating it comes as a surprise that candy, sales have risen from 2% to 4% in the last five years. With the increasing sale, there is a substantial increase in custom candy packaging too.
Packaging plays a very vital role in the marketing and sales of any product. Specifically, when multiple companies are making the same sort of commodity and supplying them in the market, the packaging is that one thing that distinguishes one brand from another. Unique and alluring packaging can make your product stand out against the other products.
H5 packaging is one of such brands that are designing and manufacturing these custom boxes, according to the desire of their customers. It is that one brand that promises to deliver the boxes on time without any compromise on their quality.
The demand for these custom boxes usually surges at the time of festivities. Eid, Christmas, Diwali, Easter are all such occasions when people use these boxes to send sweets, chocolates, and candies to their loved ones in a box that’ll put the receiver of those boxes in complete awe.
The must be kept in mind that the target audience for candy is mainly, children. Such packaging must be used that gets attracts them. For a candy bar to attract a child, it must have colorfulness and jovial designs. It is important to keep up with the modern trends and see which things are trending mostly, for example, fictional characters.
Here are a few tips to make your candy boxes even better in appearance:
Add brand details and logo
Your packaging plays the role of a brand ambassador, it must have all the essential elements in it that’ll make a buyer come back to your brand. Logo and company name must be present on the packaging to promote the brand and its reach. To make it attractive use golden and silver foiling for the brand logo and name, this makes the name prominent and attractive at the same time.
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Use of appropriate printing
We all are well aware of the fact that the target audience of candies is children. If one is willing to give candies as a birthday present to their little ones make sure that it has their favorite character printed on it. For boys get some superhero or their favorite sportsperson printer and for girls, one can get Barbie dolls or princess designed over them. In this way, not just the candies but the packaging will also be of great importance to your little ones. Similarly, for goody bags on birthday parties, candy boxes can have similar designs and color schemes as the party itself. This will make your little ones’ day more special.
The one feature of custom candy boxes that makes them outstanding is that the buyer can get them made according to their choice. One can also get them customized according to some special occasion. There is this option to get the box made in any shape, any unique design, and can print anything onto those boxes. From the material of the box to the detailing of it, are highly essential as the packaging plays an essential part and a captivating packaging would catch the eye of the beholder. Wholesalers are available in the market that makes these custom boxes for your special occasion.
Different shapes and sizes
The best feature of these boxes is that they are available in non-tradition shapes, especially on special occasions. For Christmas, candies are packed in tree-shaped boxes and will display green and red colors. On the occasion of Eid chocolates and sweets are packed in a crescent shape. Similarly, on the occasion of Valentine’s red color and heart-shaped packaging, and for Easter jovial colors and Egg-shaped packaging is preferred.
These special packagings are eye-catching and attractive moreover the customers fall prey to these easily. Custom-made candy boxes are more preferred on a special occasion than ordinary boxes, even if the quality of candies in simple packaging is better people will surely go for buying the candies that have packaging that represent the spirit of the occasion.
In a conclusion candies with customized packaging see a surge in growth of sales and improved brand image.